Other Advertisements
Majority of Koss' advertisements focus on the ability to create your own sound environment, without disturbing those around you.
This is a common analytical theme : Noise vs. Sound. In addition, some of his advertisements note the
technology behind the headphones and how they work.
This is a common analytical theme : Noise vs. Sound. In addition, some of his advertisements note the
technology behind the headphones and how they work.
Koss set the tone for headphone advertising, which puts headphones against bright colors and silhouettes (Headphone Jack & Beatles Headphones, 1966). Splashing color on his advertisements, and placing his headphones in the same print ad became of of Koss' trademark marketing strategies.